Summary
Eliminating duplicates, dropping undesirable prospects, compile a fresh customer list for you based on previous databases will reduce production and postage costs, and potential losses.
Basic info
What is Merge/Purge?
How does it work?
Typical jobs
Why do you need it?
Why Contact Marketing?
F.A.Q
Pricing info
Merge/Purge is our specialty. Merge/Purge is the process of merging different lists together, comparing information on these lists and eliminating duplicates based on criteria you set.
Your data is processed through our proprietary database merge/purge software developed over 20 years. This provides very high match rates and exceptional accuracy by utilizing advanced algorithmic matching logic that takes into account nicknames, spelling variations, phonetics and common typos. We can flag duplicates based upon individual or household information.
You also receive household coding which identifies records belonging to the same household or business. A data professional will also go through your data by hand to examine close matches and to identify duplications not picked up by the software (an important double check).
Additionally, Premium service can be used if your project requires special programming .
Merging multiple lists into one master file, while removing any duplicate names. Creating a multi-buyer file - names that occur in at least two or more input lists (based on your criteria). Creating a household only file - only one name per unique mailing address. DMA Do Not Mail file suppression. Custom jobs are available, of course, and are always welcomed.
Merge/Purge is an essential list maintenance tool and includes Preprocessing Optimization, a friendly return file and easy-to-read statistics. If your list is used for mailing, sending duplicate mail pieces to your customers and prospects is costly. Some benefits to removing duplicates from your mailing list include: Gain postage savings by not mailing to duplicate records Cut printing and production costs by eliminating unnecessary mailpieces Reduce the negative image to customers/prospects who might otherwise receive multiple mail pieces Remove matches to the DMA Pander file (a database compiled by the Direct Marketing Association of consumers who have requested not to be solicited by mail) If your list is used for telemarketing, some benefits to removing duplicates from your telemarketing list include: Reduce frustration of telemarketers Lower long distance charges Reduce the negative image to customers/prospects who might otherwise receive multiple calls One of the easiest ways to anger your audience is by sending duplicate mailings to the same person or household. This type of mistake is usually caused by an "unclean" database that duplicates names and information. However, this is also an easy problem to solve. Using Merge Purge, Contact Marketing can compile a fresh customer list for you based on previous databases. All duplicates will be eliminated, customers will be happier, and your company will save money. Not only does Merge Purge allow us to eliminate duplicates, but it enhances the efficiency and effectiveness of your database by giving us the ability to prioritize, sort, consolidate and append customer and prospect records, using customizable criteria
Contact Marketing's Merge/Purge program is a result of years of analysis, custom programming, fine-tuning and testing. All Merge/Purge work is done using state of the art software and matching logic. We have the ability to perform all work in house, thus providing you with fast turn-around and complete confidentially.
Our Merge/Purge program is also designed to:
Limit the number of pieces of mail delivered to the same address
We can handle multi-product merges
Match certain lists on address only
Match lists against the NCOALink48 and LACSLink processes
Match against the DMA Mail Preference file
Incorporate Ethnic and Congressional District Overlay programs
Our system is powered by a proprietary matching logic that uses full name and address data to more accurately identify duplicates without over-combining. We can even identify and group contacts at the same company and/or location.
We can screen your list to limit businesses with bad credit histories, competitors, prison addresses and more. We can suppress records based on data you supply, such as customers who haven't paid for past orders or customers who have already received a similar mailing.
Because we maintain this program in-house, we are able to:
Identify and eliminate duplication save on printing, postage and money
Cleans up lists based on individual name, address, household or customized criteria.
Create customized matching based on inexact duplicates
Create cross-product statistical reports
Define the relationships between list types
Generate the most comprehensive, detailed report in the industry
Because our Merge/Purge service is so thorough, accurate and flexible, you end up with a list that will save you thousands in wasted marketing dollars.
Contact Marketing developed an advance and unique pricing system. There are no hidden fees, no set up fees and you get a greater discount as you processing info:
Product info
Full Name, Address, City, State, Zip code.
All levels of presort classification, including Line of Travel (LOT) coding and enhanced carrier route.
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